1: Marketing Strategy of Bondareva Evgeniya
2: Love brand We have no patent on anything we do and anything we do can be copied by anyone else. But you cant copy the heart and the soul and the conscience of the company – Howard Schultz, CEO of Starbucks Coffee
3: Modern concept of holistic marketing A marketing strategy for a company requires commitment from the company with all departments and employees working together towards the same goal
4: Product
5: Place The concept of third place
6: Promotion Marketing strategy of word-of-mouth advertising, allowing the high quality of products and the legendary service promote the brand Viral marketing
7: Process building a personal relationship with each customer learning customers names specific drink preferences, customers occupations, and often personal information concerning the customers family and life events
8: Price
9: Key points of Marketing strategy Perfect Cup of Coffee Third Place Customer Satisfaction Creating a Starbucks Community Smart Partnerships Innovation Brand Marketing
10: Thanks for your attention!
