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Business Planning

1: Business Planning PROJECT MANAGEMENT Developed by Elizaveta Markovskaya, associate professor, Phd (Economics)

2: Key Topics What BP is Why do the BP Audience for BP Types of Content of a Business Plan Structure

3: What BP is A business plan is a formal statement of a set of business goals, the reasons they are believed attainable, and the plan for reaching those goals. It may also contain background information about the organization or team attempting to reach those goals.

4: What BP is Business plans may also target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their annual return in that timeframe.

5: Why do BP A business plan is often prepared when: Starting a new organization, business venture, or product (service) or Expanding, acquiring or improving any of the above.

6: Audience for BP. Externally or internally focused plans. Business plans may be internally or externally focused. Externally focused plans target goals that are important to external stakeholders, particularly financial stakeholders. They typically have detailed information about the organization or team attempting to reach the goals.

7: Audience for BP. Externally focused plans. External stakeholders. For –profit entities: investors and customers; Non-profits include: donors and the clients of the non-profits services; For government agencies tax-payers, higher-level government agencies, and international lending bodies such as the International Monetary Fund, the World Bank, various economic agencies of the United Nations, and development banks.

8: Audience for BP. Internally focused plans. Internal goals and stakeholders. Goals: the development of a new product, a new service, a new IT system; a restructuring of finance; the refurbishing of a factory; a restructuring of the organization.

9: Audience for BP. Internally focused plans. Internal goals and stakeholders. An internal business plan is often developed in conjunction with a balanced scorecard or a list of critical success factors. This allows success of the plan to be measured using non-financial measures.

10: Audience for BP. Internally focused plans. Types of plans Business plans that identify and target internal goals, but provide only general guidance on how they will be met are called strategic plans. Operational plans describe the goals of an internal organization, working group or department. Project plans, sometimes known as project frameworks, describe the goals of a particular project. They may also address the projects place within the organizations larger strategic goals.

11: Benefits of doing BP To identify an problems in your plans before you implement those plans. To get the commitment and participation of those who will implement the plans, which leads to better results. To establish a roadmap to compare results as the venture proceeds from paper to reality. To achieve greater profitability in your organization, products and services -- all with less work. To obtain financing from investors and funders. To minimize your risk of failure. To update your plans and operations in a changing world. To clarify and synchronize your goals and strategies.

12: Types of Content of a Business Plan

13: cover page and table of contents cover page and table of contents executive summary business description business environment analysis industry background competitor analysis market analysis marketing plan operations plan management summary financial plan attachments and milestones

14: Contents Contents 1 Executive summary 2 Organizational background 2. 1 Current status 2. 2 History 2. 3 Management team 3 Marketing plan 3. 1 Pricing 3. 2 Demand management 3. 3 Distribution/Positioning 3. 4 Promotion and brand development

15: 4 Operational plan 4 Operational plan 4. 1 Manufacturing/development plan 4. 2 Information and communications technology plan 4. 2. 1 Staffing needs 4. 2. 2 Training requirements 4. 2. 3 Intellectual property plan 4. 2. 4 Acquisition plan 4. 2. 5 Organizational learning plan 4. 3 Cost allocation model 5 Financial plan 5. 1 Current financing 5. 2 Funding plan 5. 3 Financial forecasts 6 Risk analysis 6. 1 Risk evaluation 6. 2 Risk management plan 7 Decision making criteria

16: Business Plan. Typical Structure. Executive summary. Company Description 2. 1. History. 2. 2. Companys structure 2. 3. Management 2. 4. Personnel. 3. Project Description. 3. 1. General description. 3. 2. State of projects affairs.

17: Business Plan. Typical Structure.

18: Business Plan. Typical Structure.

19: Business Plan. Typical Structure.

20: Executive Summary

21: Executive Summary

22: Executive Summary

23: Executive Summary

24: Business Plan. Typical Structure. Sources of the Additional Information

25: Thank you for your attention!

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