1: MY PRESENTATION ABOUT IS MCDONALDS CORPORATION
2: MCDONALDS CORPORATION McDonalds Corporation (New York Stock Exchange: MCD) is the worlds largest chain of hamburger fast food restaurants, serving more than 58 million customers daily. In addition to its signature restaurant chain, McDonalds Corporation held a minority interest in Pret A Manger until 2008, was a major investor in the Chipotle Mexican Grill until 2006, and owned the restaurant chain Boston Market until 2007. A McDonalds restaurant is operated by either a franchisee, an affiliate, or the corporation itself. Industry: Retail-Restaurants. McDonalds primarily sells: hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, shakes, and desserts. In response to obesity trends in Western nations and in the face of criticism over the healthiness of its products, the company has modified its menu to include alternatives considered healthier such as salads, wraps and fruit.
3: HISTORY The business began in 1940, with a restaurant opened by brothers Richard and Maurice McDonald in San Bernardino, California. Their introduction of the "Speedee Service System" in 1948 established the principles of the modern fast-food restaurant. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was "Speedee. " Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U. S. trademark on a clown shaped man having puffed out costume legs. The first McDonalds restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings. The original mascot of McDonalds was a man with a chefs hat on top of a hamburger shaped head whose name was "Speedee. " Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U. S. trademark on a clown shaped man having puffed out costume legs. Ronald McDonald is a clown character used as the primary mascot of the McDonalds fast-food restaurant chain.
4: ADVERTISING Slogan: Im lovin it is an international branding campaign by McDonalds Corporation. It was created by Heye & Partner, a longtime McDonalds agency based in Unterhaching, Germany, near Munich, and a member of the DDB Worldwide Communications Group, Inc. You deserve a break today. Food, folks and fun.
6: HEADQUARTERS The McDonalds headquarters complex, McDonalds Plaza, is located in Oak Brook, Illinois. It sits on the site of the former headquarters and stabling area of Paul Butler, the founder of Oak Brook. McDonalds moved into the Oak Brook facility from an office within the Chicago Loop in 1971.
7: FACTS AND FIGURES McDonalds restaurants are found in 119 countries and territories around the world and serve 58 million customers each day. McDonalds operates over 31,000 restaurants worldwide, employing more than 1. 5 million people. The company also operates other restaurant brands, such as Piles Café. Focusing on its core brand, McDonalds began divesting itself of other chains it had acquired during the 1990s. The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonalds fully divested from Chipotle through a stock exchange. Until December 2003, it also owned Donatos Pizza. On August 27, 2007, McDonalds sold Boston Market to Sun Capital Partners.